Mention "vinyl flooring" and you might get a surprising reaction. Some people picture the thin, peeling sheet vinyl from their grandmother's kitchen in the 1970s. But today's vinyl flooring is a completely different product, engineered for modern life.
It's time to leave the past behind. We’re here to debunk the five most common myths about vinyl flooring and reveal the truth about the most versatile and durable flooring on the market today: Luxury Vinyl Plank (LVP).
The Myth: For decades, vinyl had a reputation for shiny, plastic-looking finishes and unconvincing patterns.
The Reality: Modern LVP is a world away from its ancestors. Using advanced high-definition printing, the decorative layer captures the exact look of natural hardwood with stunning realism. But the real magic is in the texture. Many of our planks feature Embossed in Register (EIR) technology, which means the surface texture is perfectly aligned with the wood grain pattern on the image. You can see and feel the knots and grains, making it nearly indistinguishable from real wood.
The Myth: Old sheet vinyl could easily tear, dent, or get scuffed, leading people to believe all vinyl is fragile.
The Reality: The foundation of our luxury vinyl plank is a Stone Plastic Composite (SPC) rigid core. This ultra-dense core, made from a blend of limestone and polymers, makes the planks incredibly tough and resistant to dents from dropped objects or heavy furniture. On top of that, a thick, transparent wear layer (we recommend a 20 mil thickness for active homes) acts as a powerful shield against scratches, scuffs, and stains from pets, kids, and daily traffic.
The Myth: Because flooring like hardwood and laminate is vulnerable to water, many assume the same limitations apply to vinyl.
The Reality: This is perhaps the biggest and most important myth to bust. Our rigid core LVP is 100% waterproof. Not water-resistant, but completely waterproof from top to bottom. The SPC core will not swell, buckle, or warp, even if fully submerged. This means you can confidently install it in any room of your house—including kitchens, bathrooms, laundry rooms, and basements—creating a beautiful, seamless look that flows throughout your entire home.
The Myth: People may associate older floors with the need for special waxes, polishes, and intensive scrubbing.
The Reality: Luxury vinyl plank is arguably the lowest-maintenance flooring you can own. The protective top layer prevents dirt and grime from setting in, and its waterproof nature makes cleaning a breeze. A simple routine of sweeping or vacuuming and an occasional pass with a damp mop is all it takes to keep it looking new. No waxing, no polishing, ever.
The Myth: The term "Luxury Vinyl" sounds like it comes with a premium price tag that's out of reach for the average homeowner.
The Reality: LVP is one of the best values in flooring today. It offers the look of hardwood for a fraction of the price. And here’s the secret to making it even more affordable: buying wholesale. By skipping the big-box retail markup, you can purchase premium, commercial-grade vinyl flooring with all the best features—like a thick wear layer and a rigid waterproof core—at a price that easily fits your budget.
Don't let outdated misconceptions guide your flooring decision. Modern luxury vinyl is a high-tech, stylish, and incredibly durable solution that’s built for the way you live.
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